Designation: Content Specialist

Experience: 1-3 years

Job Type: Full-time

Salary: Best in industry

Location: Gurgaon, India (work from office only)

Domain: Healthcare

Job Summary

● Create high-quality, accurate, engaging, content that supports business goals,

drives organic traffic, and improves user engagement.

● Develop and optimize content across websites, blogs, product pages, emails, and other digital channels while maintaining brand consistency.

● Conduct research to ensure content is factually correct, relevant, and aligned with audience needs and search intent.

● Maintain editorial standards, ensuring all content meets quality, compliance, and brand guidelines before publication.

● Analyze content performance and implement data-driven improvements to increase visibility, engagement, and business impact.

● Manage content workflows and deadlines effectively to ensure timely delivery of projects and initiatives.

Key Responsibilities

● Write, edit,



and optimize content for articles, website pages, product descriptions,

emails, and marketing campaigns to drive engagement and conversions.

● Apply SEO best practices to improve content visibility, search rankings, and organic traffic growth.

● Ensure all content complies with internal content policies, editorial guidelines, legal requirements, and industry-specific regulations.

● Develop content in accordance with Google's quality frameworks, including

E-E-A-T and YMYL guidelines where applicable.

● Analyze content performance metrics and implement improvements based on user behavior, search trends, and business goals.

● Stay updated on industry trends, audience preferences, and competitor activities to identify current content opportunities and maintain content quality.

📌 Content Specialist (Gurugram)
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📍 Gurugram