Content & Growth Associate — Gen Z / Consumer Social App

? Delhi (On-site) | Full time

About Tobbo

Tobbo is an early-stage consumer social app building a new way for people to ask, share and discover what others really think.

We’re looking for someone who deeply understands Gen Z, internet culture, content, creators and consumer behaviour — and can turn what people are talking about into ideas, content and growth experiments that people want to watch, share and participate in.

This is not a traditional social media, SEO or performance marketing role.

What You’ll Do

Research Gen Z conversations, internet culture, trends, memes, creators and emerging social behaviour.

Turn insights into content ideas, hooks, scripts, Reels/Shorts concepts and campaigns.

Own Tobbo’s presence across Instagram, YouTube and other relevant social platforms.

Brainstorm and execute strategies to acquire our first 1,000 → 10,000 users.

Discover and work with micro-creators, communities and youth/college pages.





Plan creative launch and growth experiments and learn quickly from what works.

Track content performance, acquisition and user behaviour, not just followers and likes.

Bring insights from users, culture and content directly into product and growth discussions.

Use AI tools for research, ideation and faster execution.

Who We’re Looking For

You naturally understand Gen Z and internet culture.

You’re strong at research, ideation, storytelling and creative thinking.

You understand why something becomes interesting or shareable — not just what’s trending.

You can think beyond posting content and understand distribution and user acquisition.

You’re curious, experimental, data-aware and comfortable working in an early-stage startup.

- 1–3 years of relevant experience preferred, but exceptional work matters more than years.

To Apply

Share your resume directly here or email [email protected].

📌 Content & Growth Associate — Gen Z / Consumer Social App (New Delhi)
🏢 tobbo
📍 New Delhi