Software Engineering Manager – Marketing Technology (MarTech)

The Software Engineering Manager, Marketing Technology is responsible for
building and leading a diverse team of engineers, analysts, and QA professionals
accountable for delivering marketing technology capabilities in partnership with
Marketing, CRM, Digital, and E-Commerce stakeholders. This role is accountable
for developing and executing the MarTech strategy — including implementation of
marketing platforms, tag management, and Customer Data Platform (CDP)
architecture — to drive consumer growth and engagement across email, SMS, and
digital channels.

The manager leads a unique, cross-functional team spanning platform engineering,
marketing analytics, and B2B marketing systems, and is responsible for the
growth and development of team members, aligning individual interests,
performance, and potential with organizational needs and goals.
This role champions adoption of DevOps and cloud QA practices to improve
reliability, efficiency, and confidence of software delivery, and serves as the




organization's go-to marketing technology expert — advising business
stakeholders on platform capabilities, data strategy, and emerging AI-driven
marketing tools. This role partners with external software vendors, where
applicable, to integrate seamlessly and drive value for the company.

HOW YOU'LL MAKE A DIFFERENCE

* Lead the implementation and ongoing optimization of marketing platforms
(e.g., Braze, Zeta Marketing Platform, Iterable, Salesforce Marketing Cloud,
or similar) to power personalized, omnichannel consumer experiences.
* Own the tag management and CDP strategy, ensuring behavioral, consent, and
identity data flows cleanly into downstream marketing and analytics
platforms; partner with privacy and security teams on GDPR/CCPA/CPRA
compliance.
* Build out the team's AI strategy for Marketing — identifying opportunities to
apply AI/ML for audience segmentation, content personalization, predictive
targeting,

📌 Manager, Software Engineering (Bengaluru)
🏢 Columbia Sportswear
📍 Bengaluru