Content & Brand Strategy Lead

Location: Chennai | On-site

Experience: 3–6 Years in startup Ecosystem

Employment: Full-Time

About the Role

We are looking for a sharp and execution-focused Content Strategy & Customer Success professional who understands how Business, Design, Marketing and Content come together.

This is not a conventional content-writing role.

You will be responsible for understanding the business, identifying the right stories, shaping content direction, working closely with clients and internal teams, and turning ideas into content that creates visibility, engagement and business value.

You should be someone who can sit with a founder, understand a business problem, convert it into a content opportunity, build the strategy around it and then drive the execution.

What You'll Own

1. Content Strategy & Direction

- ​Build content strategies aligned with business, brand and marketing objectives.
- ​Define content pillars, themes, formats, channels and communication direction.
- ​Translate business insights into strong content narratives.
- ​Guide writers, designers, video teams and other creative resources.
- ​Maintain consistency in brand voice, messaging and storytelling.

2. Podcast & Thought Leadership

- ​Develop podcast concepts, themes and content direction.
- ​Research and identify relevant industry topics, guests and conversations.
- ​Prepare interview frameworks, talking points and episode narratives.
- ​Work with leadership and clients to convert expertise into valuable content.
- ​Repurpose podcast conversations into social content, articles, videos, snippets and thought-leadership pieces.

3. Customer Success & Storytelling

- ​Work closely with clients and internal teams to understand business challenges and outcomes.
- ​Identify customer success stories,



case studies and business transformation stories.
- ​Convert project outcomes into compelling narratives.
- ​Develop client-facing content that demonstrates business impact rather than simply showcasing deliverables.
- ​Build long-term content relationships with customers and stakeholders.

4. Content Execution

- ​Take ideas from strategy → concept → execution → publishing → optimisation.
- ​Work with designers, writers, video editors, performance marketers and project teams.
- ​Review content quality and ensure strategic alignment.
- ​Manage content calendars, priorities and delivery timelines.
- ​Track content performance and continuously improve the approach.

5. Business & Marketing Understanding

- ​Understand how businesses operate and how marketing contributes to growth.
- ​Have a strong understanding of branding, digital marketing, design and customer journeys.
- ​Be able to connect creative ideas with business objectives.
- ​Understand the difference between content that is simply "good" and content that actually creates business value.

What We're Looking For

- ​3–6 years of experience in Content Strategy, Brand Strategy, Content Marketing, Customer Success, Digital Marketing, Communications or a related role.
- ​Strong understanding of Business + Design + Marketing.
- ​Excellent verbal and written communication.
- ​Clear, structured and confident communication with clients and leadership.
- ​Strong storytelling and strategic thinking.




- ​Ability to understand a brief, challenge it when required and improve it.
- ​Strong execution mindset — strategy without execution is not enough.
- ​Comfortable working across multiple teams and managing stakeholders.
- ​Ability to independently take ownership of projects.
- ​Curious about brands, businesses, technology, design, culture and emerging trends.
- ​Strong presentation and documentation skills.
- The Kind of Person We Want
- You might be a excellent fit if:
- You don't wait for someone to tell you what content to create.
- You understand the business, ask the right questions, identify the opportunity, build the direction and make things happen.
- You can move between a client conversation, strategy discussion, creative review and execution meeting without losing context.
- You are organised, articulate, commercially aware and comfortable taking ownership.
- Most importantly, you should have the ability to think, communicate and execute.

What You'll Work On

- ​Brand & content strategy
- ​Customer success stories
- ​Case studies
- ​Podcasts & interviews
- ​Founder / leadership thought leadership
- ​Social media content direction
- ​Campaign concepts
- ​Website & brand communication
- ​Video and content series
- ​Client communication
- ​Content calendars
- ​Content performance & optimisation

Why GNXTACE?

At GNXTACE, we believe:

Good ideas are only the beginning — we turn them into real, measurable outcomes.

You will work across strategy, creativity, technology, marketing and business, with the opportunity to work closely with founders, leadership teams and ambitious brands.

We are building a team of people who don't just follow instructions.

Learn Here. Lead Here. Let's Grow Together.

📌 Content and Brand Strategy Lead (Chennai)
🏢 Gnxtace Technologies
📍 Chennai