06 Sep
|
Solyte
|
Bengaluru
The RoleWe are looking for a Chief Growth Officer (CGO) to build and lead Solyte's growth function.
This is not a traditional marketing role.
The CGO will own how Solyte reaches the market, attracts users, builds credibility, converts interest into adoption and creates repeatable growth engines across our products.
You will work closely with the Founder, Technology and Psychology teams to translate Solyte's products and ideas into propositions that people understand, trust and want to use.
What You Will OwnGrowth Strategy
- Define Solyte's overall growth and go-to-market strategy.
- Identify the most promising customer segments, channels and markets.
- Build clear growth plans for each Solyte product and target audience.
- Prioritise growth initiatives based on impact, effort and learning.
Brand & Positioning
- Shape how Solyte is positioned in the market.
- Turn complex psychology and technology concepts into simple, compelling narratives.
- Build consistency across website, social media, campaigns, product launches and external communication.
- Establish Solyte as a credible voice in psychology, human performance and behavioural technology.
User Acquisition
- Build organic and paid acquisition channels.
- Drive SEO, content, social, communities, referrals and partnerships.
- Experiment with new channels and identify scalable acquisition engines.
- Improve traffic-to-sign-up and sign-up-to-active-user conversion.
Product Growth
- Work with Product and Technology to improve onboarding, engagement and retention.
- Identify where users drop out of the journey and improve those experiences.
- Design referral, sharing and viral growth mechanisms where appropriate.
- Use product behaviour and customer feedback to identify growth opportunities.
Partnerships & Distribution
- Develop partnerships with corporates, educational institutions, communities, coaches, psychologists, sports organisations and other relevant ecosystems.
- Identify opportunities for B2B2C distribution.
- Build relationships that increase reach, credibility and adoption.
Launch & Market Activation
- Own go-to-market plans for current Solyte products and features.
- Design launch campaigns and early adopter programmes.
- Build communities of users, advocates and partners around Solyte.
- Turn product releases into measurable growth outcomes rather than one-time announcements.
Growth Analytics
- Establish the core growth metrics for Solyte.
- Build a clear view of the funnel:
Awareness → Acquisition → Activation → Engagement → Retention → Referral → Revenue
- Track metrics such as CAC, conversion, activation, retention, engagement and channel performance.
- Use experiments and data rather than assumptions to make growth decisions.
What We Are Looking ForWe are looking for someone who:
- Thinks like a founder and builder, not only a marketer.
- Has experience growing a product, startup, digital business or community.
- Understands both brand-building and performance-driven growth.
- Can move comfortably between strategy and hands-on execution.
- Knows how to run structured growth experiments.
- Understands digital acquisition, content, SEO, social and partnerships.
- Is comfortable working with analytics, funnels and conversion metrics.
- Can simplify complex ideas into strong customer propositions.
- Is highly resourceful and comfortable operating with limited early-stage resources.
- Can work across technology, psychology, product and business teams.
Experience in consumer technology, health-tech, psychology, AI, HR-tech, EdTech, wellness, sports or behavioural products would be valuable but is not mandatory. What Success Looks LikeWithin the first 6–12 months, the CGO should help Solyte establish:
- A clear market positioning and brand narrative.
- Defined target customer segments and GTM strategy.
- Repeatable acquisition channels.
- A measurable growth funnel.
- Increasing user adoption and engagement.
- Strategic partnerships and distribution opportunities.
- A consistent product-launch engine.
- Stronger organic visibility and community presence.
- Clear evidence of which growth levers Solyte can scale.
📌 Chief Growth Officer (Bengaluru)
🏢 Solyte
📍 Bengaluru