Channel Sales Manager / Executive Channel & General Trade

We are looking for a result-oriented sales professional to manage and expand our Channel Sales, Retail Sales and General Trade business across Himachal Pradesh, Punjab, Haryana, Delhi and Delhi NCR. The role will focus on developing distributors and dealers, expanding retail reach, managing market operations and achieving sales targets.

Key Responsibilities

- Channel Sales Development: Develop and manage distributors, dealers and channel partners across the assigned territory to increase sales and market coverage.
- General Trade Expansion: Identify new retail outlets, wholesalers, traders and market partners and expand product availability across the assigned territory.
- Retail Sales: Develop and strengthen the retail network by onboarding new outlets and ensuring regular product movement and visibility.
- Dealer & Distributor Management: Build strong relationships with existing channel partners, support their business requirements and ensure regular orders and sales growth.
- Territory Expansion: Identify new markets and potential business areas across Himachal Pradesh, Punjab, Haryana, Delhi and Delhi NCR and develop them through effective market visits and customer acquisition.
- Sales Target Achievement: Achieve monthly, quarterly and annual sales targets through new customer acquisition, repeat orders and channel development.




- Market Visits: Regularly visit dealers, distributors, retailers and wholesalers to understand market requirements and generate new business.
- Order & Collection Management: Follow up on orders, ensure timely dispatch and coordinate with customers for timely payment collection as per company credit terms.
- Market Intelligence: Monitor competitor products, pricing, schemes and market activities and provide regular feedback to management.
- Sales Reporting: Maintain customer databases, sales pipeline, territory-wise sales reports and regular market visit reports.

Required Candidate Profile

- Qualification: Graduate in any discipline.
- Experience: 5–8 years of experience in Channel Sales, General Trade, Retail Sales or Distribution Sales.
- Experience in footwear, footwear components, EVA, foam, rubber, plastics, FMCG or related industries will be preferred.
- Strong network of dealers, distributors, wholesalers and retailers in North India will be an advantage.
- Good communication, negotiation, relationship management and market development skills.
- Robust understanding of territory sales and distributor/dealer management.
- Target-oriented and comfortable with extensive field travel.
- Personal vehicle is mandatory.

Territory

Himachal Pradesh | Punjab | Haryana | Delhi | Delhi NCR

📌 Channel Sales Executive (Jalandhar)
🏢 ARUR FOOTWEAR
📍 Jalandhar