The Cluster Business Head – Cross Sell (Service to Sales Channel) will be responsible for leading and scaling cross-sell initiatives through the Service to Sales (S2S) channel within a defined cluster. This role involves managing customer engagement points, optimizing service interactions for sales conversions, and driving revenue growth through effective leadership and strategy execution.
Key Responsibilities:
- Lead and manage a cluster-wide team of regional/area sales managers and service teams focused on cross-sell via the S2S channel.
- Design and implement strategies to convert service interactions into sales opportunities.
- Identify upselling and cross-selling opportunities during customer service interactions (in branches, call centers,
digital platforms, etc.).
- Collaborate with internal teams (Product, Marketing, Operations, and Customer Service) to ensure seamless execution of campaigns.
- Drive performance metrics (conversion rates, product penetration, lead efficiency, etc.) across teams.
- Ensure adherence to compliance, regulatory, and operational guidelines.
- Continuously train and mentor the team to enhance sales skills and service quality.
- Analyze customer behavior, service journeys, and sales performance data to inform strategy.