Name of the Company: KISAH Apparels Pvt Ltd

: Category Manager

Function: Business / Merchandising

Reporting To: Co-founder / CBO

Role Level: Manager / Senior Manager (based on experience)

About Us

Kisah is a fast-growing men’s fashion brand redefining occasion-wear for Next-Gen and Gen Z consumers. Born digital, Kisah is now scaling as an omnichannel brand with presence across ecommerce, D2C, offline retail, both in India and globally. Our edge lies in bold, unique, and fashion-forward designs that reflect the evolving tastes of young consumers—while staying simple, comfortable, and affordable.

Role Purpose The Category Manager owns end-to-end growth of assigned category/categories at Kisah.

This role is responsible for demand forecasting, pricing, current launches, and seasonal planning, backed by a deep understanding of customers, regions, and buying behaviour.

The Category Manager is the business owner of the category P&L;, working closely with BI,

supply planning, design, marketing, and operations to drive sustainable, profitable growth.

Key Responsibilities

- Category Growth & P&L; Ownership
- Own GMV, net revenue, margins, sell-through, and inventory turns for the category
- Drive profitable growth across D2C, marketplaces, retail, and quick commerce
- Identify growth levers by channel, region, price band, and product type
- Demand Forecasting & Supply Alignment
- Own SKU-level and style-level demand forecasts
- Work with BI to translate historical sales, seasonality, and trends into forecasts
- Partner with supply planning to:

o Avoid stock-outs on winners o Control excess inventory on slow movers




- Continuously improve forecast accuracy through learning loops
- Pricing, Discounting & Margin Strategy
- Define pricing architecture by:

o Channel o Region o Occasion & season
- Plan discounting strategy across full price, events, clearance, and end-of-season
- Balance growth vs margin while maintaining brand positioning
- New Launch & Range Planning
- Plan season-wise launch calendars in collaboration with design and supply
- Define:

o Number of styles o Depth per style o Size and color mix
- Track new launch performance and activate early reorders or corrections
- Customer & Market Understanding (Core Differentiator)
- Develop a deep understanding of the category customer:

o Who they are o Why they buy from Kisah o Price sensitivity o Regional preferences o Occasion-led demand
- Analyze returns, cancellations, and customer feedback to identify product gaps
- Translate customer insights into actionable product and pricing decisions
- Seasonal & Campaign Planning
- Own category-level planning for:

o Key festivals o Micro-events (Eid, Rakhi, Onam, wedding season, etc.)

o Clearance & liquidation events

- Work with growth, marketing, and merchandising teams to ensure:

o Right assortment o Right pricing o Right inventory availability
- Cross-Functional Collaboration
- Work closely with:





o BI – for data enablement and forecasting o Design – for product inputs and range correction o Supply Chain – for production planning and replenishment o Growth & Merchandising – for visibility and conversion
- Act as the single point of accountability for category performance

Key Metrics (What Success Looks Like)
- Category GMV growth
- Sell-through %
- Inventory turns & aging
- Forecast accuracy (MAPE)
- Gross margin %
- Return & cancellation rates
- New launch success rate

Skills & Competencies

Must-Have

- Extremely analytical & data-driven
- Strong business and logical thinking
- Comfortable working with large datasets and dashboards
- Excellent Excel / Google Sheets skills
- Ability to connect numbers with customer behaviour

Good-to-Have
- Experience in fashion / lifestyle / ecommerce categories
- Understanding of demand planning & inventory economics
- Exposure to BI tools (Power BI / Tableau / Looker)

Experience & Background
- 3–6 years experience in category management, merchandising, or business roles
- Experience in ecommerce, D2C, marketplaces, or retail strongly preferred
- Prior experience owning category-level decisions is a big plus

What This Role Is NOT
- Not a reporting or dashboard role
- Not a design-only or buying-only role
- This is a business ownership role powered by data

Why Join Kisah

- Opportunity to build categories at scale, not just manage them
- High ownership, high impact role with direct influence on revenue
- Strong BI backbone enabling smart decision-making
- Fast-growing brand with ambition to scale 5–6x over the next few years

📌 Category Manager (Kolkata)
🏢 Kisah
📍 Kolkata