Key Responsibilities

Business Development & Revenue Growth

- Drive agency growth through both inbound & outbound lead generation and conversion of opportunities.
- Build and maintain a robust pipeline of prospective clients across industries.
- Leverage personal networks, referrals, LinkedIn, industry events, and other channels to identify and acquire new business opportunities.
- Develop strategic partnerships that contribute to agency growth and visibility.
- Consistently achieve revenue and business acquisition targets.

Client Acquisition & Pitch Management

- Independently manage the complete sales lifecycle - from initial outreach and discovery calls to proposal submission, negotiation, and closure.
- Understand client business challenges and recommend relevant marketing and communication solutions.
- Lead client presentations, pitches, workshops, and business discussions. You will directly head all pitches, irrespective of services – be it social, digital, print, web & tech, strategy or studio related.
- Work closely with internal teams to create compelling pitch strategies and customized proposals and see them through right from scratch to the very end of the tunnel.
- Develop accurate commercial estimates and cost proposals based on project scope and requirements.
- Creation of case boards, case studies, decks, showreels & other relevant material & build a long term repository for growth.

Strategic Consulting

- Participate in brainstorming sessions and contribute strategic inputs for client opportunities.
- Proactively build rapport with all of ting’s clientele to be able to identify opportunities of growth across the year.
- Recommend integrated solutions across the agency's service offerings.




- Stay informed about industry trends, competitor activities, and emerging opportunities.

Commercials & Negotiations

- Lead commercial discussions and negotiations with prospective clients.
- Secure approvals and ensure smooth transition from closure to onboarding.
- Maintain profitability while ensuring client expectations are met.

Contract & Process Management

- Support drafting and management of client agreements and commercial documentation.
- Track contract start dates, renewals, extensions, and closure timelines.
- Ensure contractual compliance and documentation are maintained accurately.

Internal Collaboration

- Work closely with creative, strategy, media, digital, tech, and account management teams to build winning solutions.
- Coordinate periodic updates of agency credentials, pitch decks, service presentations, and capability documents.
- Ensure relevant case studies and success stories are documented and readily available for future business opportunities.
- Build processes to ensure understanding of new campaigns, time to time, across all pods to be able to consistently learn & grow.
- Travel to each of the other ting locations and collaborate with the team for a week each on an ongoing campaign or a new brief.

Reporting & Performance Management





- Present quarterly business development reports covering:
- Opportunities generated
- Pitches delivered
- Wins and losses
- Revenue closed
- Conversion metrics
- Pipeline forecast for upcoming quarters
- Analyse business performance and recommend growth initiatives.

Success Metrics The ideal candidate will be expected to independently achieve:

- 15 retainer closures per year
- 50 project closures per year (HVP)
- Consistent pipeline development and revenue growth
- Strong client retention and relationship building
- Maintain a pitch win % of 60% (Standard – 40%)

Required Knowledge & Expertise Strong understanding of integrated agency offerings, including:

- Social Media Marketing (SMM)
- Video & Content Production
- Media Planning & Buying
- Technology & Digital Solutions
- Online Reputation Management (ORM)
- Branding & Design
- Search Engine Optimization (SEO)
- Packaging & Brand Experience

Desired Candidate Profile

- 8-12 years of experience in Business Development, Growth, Client Servicing, or Account Growth roles.
- Prior experience within an advertising, digital, creative, or integrated marketing agency is highly preferred.
- Proven track record of independently acquiring and closing business.
- Robust presentation, communication, and relationship-building skills.
- Ability to engage with founders and decision-makers.
- Excellent commercial and negotiation capabilities.
- Solid problem-solving and strategic thinking skills.
- Comfortable working in a fast-paced, target-driven environment.
- Willingness to travel across cities and internationally when required for client meetings, pitches, and business opportunities.

📌 Associate Vice President - Growth (Chennai)
🏢 TING
📍 Chennai