Company Description

Sri Sri Tattva is a leading Ayurveda-based health and wellness brand built on nearly four decades of expertise. The organization offers a 360-degree ecosystem, including an Ayurvedic college, research facilities, a modern hospital, wellness centers, spas, clinics, and advanced manufacturing units with stringent quality controls. With a strong retail and franchise network across India, and a growing presence in modern trade, general trade, and e-commerce channels, Sri Sri Tattva makes its products accessible to a wide audience.

The brand is committed to social responsibility, actively supporting the Art of Living foundation’s rural and welfare initiatives while delivering safe, effective, high-quality products. As global interest in natural wellness grows, Sri Sri Tattva continues to innovate and develop Ayurveda-based offerings in contemporary, consumer-friendly formats.

Role Description

- Develop annual and quarterly marketing plans for Ayurvedic product portfolios.
- Identify market opportunities, customer needs, competitor activities, and emerging Ayurveda trends.
- Develop product positioning, brand strategy, pricing inputs, and promotional plans.
- Drive new product launches and product lifecycle management.
- Develop promotional campaigns, product communication, literature, visual aids, brochures, and digital content.
- Work with creative agencies and internal teams to develop effective marketing materials.
- Monitor brand performance and recommend corrective actions.
- Develop marketing programs for Ayurvedic doctors, practitioners, clinics, hospitals, and healthcare professionals.




- Create scientific/product communication suitable for Ayurvedic practitioners.
- Support the sales team with product training, campaigns, presentations, and promotional tools.
- Organize CME programs, doctor meets, seminars, workshops, and other professional engagement activities.
- Plan and execute digital marketing campaigns across social media, search, websites, and other relevant platforms.
- Develop consumer education campaigns around Ayurveda, wellness, preventive healthcare, and product perks.
- Work with R&D;, medical/scientific, regulatory, production, and sales teams for new product development.
- Provide market insights and consumer requirements for new formulations and product concepts.
- Support product launch planning, packaging communication, positioning, and go-to-market strategy.

Required Qualifications

- Bachelor's degree in Marketing, Pharmacy, Ayurveda, Life Sciences, Business Administration, or a related field.
- BAMS, MBA/PGDM in Marketing is preferred.
- Strong understanding of Ayurveda, Ayurvedic products, herbal medicines, or healthcare marketing.
- Strong knowledge of brand management, market research, digital marketing, and sales promotion.

Desired Skills

- Strong Ayurveda/pharma domain knowledge.
- Brand and product management.
- Strategic marketing and market analysis.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving ability.
- Ability to work cross-functionally with Sales, R&D;, Medical, Regulatory, Production, and Finance teams.
- Strong leadership, planning, and execution skills. Willingness to travel for market visits and professional events.

📌 Assistant Marketing Manager (Medicine Division) (Bengaluru)
🏢 Sri Sri Tattva
📍 Bengaluru