ROLE OVERVIEW
• Own the full influencer strategy, community building, and offline activation playbook for a men's skincare brand launching in Mumbai

• You will be the beidge between creators, designers, editors, event ops, and the founding team — keeping every moving part aligned and on-track

• A high-ownership, high-visibility role at a VC-backed brand

KEY RESPONSIBILITIES
• Build and execute an influencer outreach plan covering 35–40 influencer deals within the first month — from identification and outreach to negotiation, briefing, and delivery

• Write clear, brand-aligned creator briefs that give influencers everything they need to make content that actually works

• Plan and execute offline community activations — events, pop-ups, experiences — that build brand awareness and word-of-mouth preand post launch

• Own the pre-launch, launch, and post-launch buzz calendar — ensuring consistent, coordinated activity across all fronts

• Deliver weekly reporting on targets vs. achievement, mapping engagement, reach, and influencer performance against set KPIs





• Coordinate day-to-day with the content creator, video editor, graphic designer, and event ops to ensure smooth execution

• Manage influencer relationships end-to-end — timelines, deliverables, payments, and follow-through
• Track and maintain a live influencer database with status, deliverables, rates, and performance metrics

• Identify gaps in the content and community strategy and proactively bring solutions to the founding team

REQUIREMENTS
• 3–4+ years of hands-on experience in influencer marketing, community building, or brand marketing — preferably in D2C, skincare,beauty, or lifestyle

• Deep understanding of Instagram — how the algorithm works, what makes creator content perform, and how to brief for results

• Proven experience managing multiple influencer relationships simultaneously with explicit processes and follow-through

• Comfortable owning a launch calendar and working to hard deadlines w

📌 Senior Influencer Marketing (Mumbai)
🏢 The Only Fix
📍 Mumbai