Company Description BL Lifesciences Pvt Ltd, established in 1984 and part of the 75-year-old BL Group of Companies, is recognized as one of India’s leading manufacturers and distributors of disposable medical devices. The company serves key specialties including Anesthesia, Critical Care, Cardiovascular Surgery, Interventional Procedures, Dialysis, and Respiratory Care. With over three decades of experience, BL Lifesciences focuses on delivering reliable, advanced devices and robust service support to healthcare providers across the globe.

The organization has built trusted relationships with the medical fraternity and is known for quality, precision, and customer satisfaction in the healthcare sector.

Role Description The Area Sales Manager – Medical Devices is a full-time, hybrid role based in Gurugram, with some flexibility for work from home. This role involves managing sales operations for assigned territories, building and maintaining relationships with hospitals, clinics, and distributors, and promoting the company’s medical devices portfolio.

The Area Sales

Manager will be responsible for meeting sales targets, conducting product presentations and demonstrations, and providing training and support to healthcare professionals and channel partners. Daily activities include market mapping, lead generation, forecasting and reporting, monitoring competitor activity,



and coordinating closely with marketing, supply chain, and customer service teams. The role also requires regular field visits, participation in conferences or exhibitions, and adherence to all regulatory and ethical sales practices.

- Minimum 5+ years of experience is required with Medical devices sales.
- Proven experience in medical device or healthcare sales, preferably in Anesthesia, Critical Care, Cardiovascular, or related segments.
- Strong skills in territory management, business development, and relationship building with key opinion leaders and institutional customers.
- Ability to analyze sales data, prepare reports, and develop actionable plans to achieve and exceed targets.
- Effective communication, negotiation, and presentation skills for engaging diverse stakeholders in clinical and administrative roles.
- Familiarity with hospital procurement processes, tendering, and compliance with relevant healthcare regulations.
- Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, Business, or a related field; an MBA or equivalent is an advantage.
- Comfort with hybrid work arrangements, willingness to travel within the assigned area, and capability to work both independently and collaboratively.
- Proficiency in standard office software and CRM tools to manage accounts, pipelines, and reporting.

📌 Area Sales Manager-Medical Devices (Gurugram)
🏢 B L Lifesciences
📍 Gurugram