Total Experience - 5-8 Years
Location - PAN India
Immediate joiners only
Must have skills - Patient chart audit
Overview
We are looking for a candidate with Primary Market Research (PMR) for the Lifesciences / Pharma domain. The person will lead a energetic team focused on survey / discussion guide design and survey / interview result interpretation.
Roles and Responsibilities
Lead day to day client communication related to project status updates, milestones, bottlenecks or challenges, etc.
Partner with client stakeholders, across segments and countries, to translate business questions into survey / interview questions to help understand customer opinions and perspectives.
Design survey questionnaires and interview discussion guides to capture quantitative and qualitative feedback from customers.
Design market research studies for representation of different customer segments, sample size, etc. to ensure adequate universe coverage.
Coordinate with market research vendors to ensure data is being captured accurately and in a timely fashion.
Design analysis plan of survey and interview data, to ensure the insights are in line with client’s business objectives and lead to actionable insights from a marketing RoI standpoint.
Undertake competitor analysis, wherever possible, to provide competitive advantage to client team and help identify areas of improvement.
Execute wave of wave analysis comparison across customer surveys and in-depth interviews, and provide insights on how perception and performance of client and competitors are changing over-time.
Work with in-house advanced analysis team to identify ways of leveraging AI/ML to help optimize the client’s PMR process.
Support proposal writing, RFP response, RFQ collation, etc. for business development initiatives for multiple clients.
Lead multiple PMR projects independently while managing small teams of Analysts/Senior Analysts to deliver high-quality solutions.
Provide input for development of analytical and AI solut
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