Job Title: Adobe Target Business Consultant (CRO)
Experience: 6+ Years
Practice: Adobe Experience Cloud / Digital Optimization
Role Overview
We are seeking an Adobe Target Business Consultant to lead experimentation, personalization, and conversion rate optimization (CRO) initiatives for enterprise clients. This role combines strategic consulting, customer experience optimization, analytics, and experimentation expertise to drive measurable business outcomes through data-driven decision-making.The ideal candidate will work closely with business stakeholders, product teams, analytics teams, and Adobe Target developers to identify optimization opportunities, design testing roadmaps, execute experimentation programs, and communicate business impact.
Key Responsibilities
Optimization Strategy & Consulting
• Develop and own optimization and experimentation roadmaps aligned with client business objectives.
• Identify customer journey friction points and conversion opportunities through quantitative and qualitative analysis.




• Conduct prospect assessments and prioritize testing initiatives based on potential business impact.
• Define optimization strategies across acquisition, engagement, conversion, retention, and cross-sell journeys.
• Act as a trusted advisor to clients on personalization and experimentation best practices.
Experimentation Program Management
• Lead end-to-end A/B testing and multivariate testing programs.
• Facilitate hypothesis generation workshops with business and product teams.
• Create detailed test plans, success metrics, audience definitions, and measurement frameworks.
• Ensure proper test governance, prioritization, and experimentation discipline.
• Manage testing calendars and stakeholder alignment.
Adobe Target & Personalization
• Translate business requirements into Adobe Target use cases.
• Design audience segmentation and personalization strategies.
• Collaborate with technical teams for Adobe Target activity implementation.
• Support r

📌 Adobe Target Business Consultant (Mumbai)
🏢 eClerx
📍 Mumbai