Job Title: Affluent Propositions Lead Location: Goregaon, Mumbai Reporting To:
Head of Affluent & Salaried Propositions Job Type: Full-time Role Summary:
The Affluent Propositions Lead is responsible for developing, managing, and
enhancing products and services targeted at affluent and high-net-worth (HNW)
customers. This role involves designing a compelling value proposition, driving
customer acquisition and engagement strategies, and ensuring alignment with the
bank’s overall wealth management and retail banking objectives.
Key Responsibilities: Strategic Proposition Development:
* Develop and implement a competitive and differentiated affluent banking
proposition.
* Design exclusive banking perks, personalized wealth management solutions,
and premium customer experiences.
* Work closely with stakeholders (e.g., product, marketing, and digital teams)
to ensure seamless execution.
Customer Experience & Engagement:
* Enhance the customer journey for affluent clients through superior service,
digital solutions, and concierge offerings.
* Identify customer needs through research and insights to develop tailored
solutions.
* Collaborate with relationship managers and wealth advisors to optimize
service delivery.
Product & Service Innovation:
* Drive innovation in banking products such as premium accounts, investment
solutions, credit cards, and lending options tailored for affluent clients.
* Leverage digital platforms and fintech partnerships to enhance customer
experience.
* Ensure regulatory compliance in all proposition designs and offerings.
Sales & Marketing Collaboration:
* Work with sales teams to develop strategies for customer acquisition and
retention.
* Design and execute marketing campaigns targeting the affluent segment.
* Conduct competitor analysis to ensure market-leading positioning.
Performance Monitoring & Reporting:
* Track and report on key performance indicators (KPIs) related to affluent
banking growth and customer engagement.
* Us
📌 Affluent Proposition Lead-HO (Mumbai)
🏢 Kotak
📍 Mumbai