About BookLeaf
BookLeaf Publishing is one of India's largest self-publishing platforms, helping thousands of writers turn their manuscripts into published books.
We publish 1,200+ books every month, have a catalogue of 22,000+ titles, and were featured on Shark Tank India, Season 4.

We're now looking for someone who understands creators, spends perhaps a little too much time on Instagram, and can turn that understanding into meaningful creator partnerships.
This is not a role where you simply make influencer lists.
You'll be expected to find the right creators, reach out to them, build relationships, negotiate collaborations, coordinate campaigns and understand what actually worked.

What You'll Own
Creator Discovery
Find relevant creators across Instagram, YouTube and emerging platforms.
This could include:
Bookstagrammers
Writers and poets
Literature and reading creators
Lifestyle creators
UGC creators
College/student creators
Micro and nano influencers
Creators in adjacent communities where aspiring writers spend their time




We're much more interested in audience fit and content quality than follower count alone.
Creator Outreach
You'll reach out to creators through email, Instagram, WhatsApp and creator platforms.
You'll be responsible for:
Personalising outreach
Following up consistently
Getting creators interested in working with BookLeaf
Understanding their commercials
Negotiating deliverables and pricing
Moving conversations from "interested" to an actual collaboration
Getting replies is part of the job.
Campaign Execution
Once a creator is onboarded, you'll help manage the collaboration end-to-end:
Create or communicate campaign briefs
Coordinate deliverables
Manage timelines
Follow up for drafts
Coordinate approvals
Track posting
Collect performance data
Maintain campaign records
You should be someone who notices when a deliverable was due yesterday without needing someone else to remind you.
Performance & Tracking
Influencer marketing at BookLeaf should e

📌 Influencer Marketing Associate (India)
🏢 BookLeaf Publishing
📍 India