About the RoleWe are looking for a highly analytical and performance-driven Amazon Ads Specialist with proven experience in managing high-budget Amazon advertising campaigns (₹1 Crore+ monthly ad spend). The ideal candidate should have expertise in scaling Amazon businesses through Sponsored Ads, DSP, AMC, keyword strategy, bid optimization, profitability analysis, and marketplace growth.

Key ResponsibilitiesAmazon Advertising

- Plan, execute, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and Amazon DSP.
- Manage and optimize monthly Amazon advertising budgets of approximately ₹1 Crore while maintaining profitability and achieving business goals.
- Develop advertising strategies to maximize ROAS, ACOS, TACOS, and overall revenue growth.
- Monitor campaign performance and implement data-driven optimizations.

Campaign Management
- Launch current product campaigns and scale existing campaigns.
- Create keyword targeting, product targeting, category targeting, and audience targeting campaigns.
- Optimize bids, budgets, placements, and campaign structures.
- Perform regular keyword harvesting and negative keyword optimization.
- Conduct A/B testing on creatives, copy, and bidding strategies.

Marketplace Growth
- Drive sales growth through effective advertising strategies.
- Improve product visibility, rankings, and organic sales.
- Collaborate with the catalog team to optimize listings for higher conversion rates.
- Identify growth opportunities through new product launches and seasonal campaigns.

Analytics & Reporting
- Analyze campaign performance using Amazon Advertising Console, Amazon Marketing Stream,



Amazon Marketing Cloud (AMC), and Business Reports.
- Prepare daily, weekly, and monthly performance reports.
- Monitor KPIs such as:
- ROAS
- ACOS
- TACOS
- CTR
- CPC
- Conversion Rate
- Impression Share
- New-to-Brand Sales
- Organic Ranking
- Recommend optimization strategies based on performance data.

Keyword & Competitor Analysis
- Conduct extensive keyword research using tools such as Helium 10, Data Dive, Jungle Scout, and Brand Analytics.
- Monitor competitor advertising strategies and identify opportunities to improve campaign performance.
- Analyze search term reports and customer buying behavior.

Budget Management
- Manage and allocate advertising budgets efficiently across multiple product categories.
- Ensure optimal utilization of a ₹1 Crore+ monthly advertising budget.
- Forecast advertising spend and sales performance.
- Continuously optimize campaigns to improve ROI and reduce wasted spend.

Collaboration
- Work closely with the E-commerce, Marketplace, Creative, Catalog, and Supply Chain teams.
- Coordinate with designers for ad creatives and A+ content.
- Partner with category managers to drive product launches and promotional campaigns.

Marketplace Tools
- Utilize:
- Amazon Seller Central
- Amazon Advertising Console
- Amazon DSP
- Amazon Marketing Cloud (AMC)
- Brand Analytics




- Helium 10
- Data Dive
- Jungle Scout
- Excel & Google Sheets

Required Skills
- Proven experience managing ₹1 Crore+ monthly Amazon ad budgets.
- Solid understanding of Amazon PPC strategy and campaign optimization.
- Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and Amazon DSP.
- Expertise in ACOS, TACOS, ROAS, CTR, CPC, and conversion optimization.
- Strong analytical and problem-solving skills.
- Advanced Excel skills (Pivot Tables, XLOOKUP, INDEX-MATCH, Power Query, dashboards).
- Excellent communication and reporting skills.

Preferred Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- 5–8 years of experience in Amazon Advertising and Marketplace Growth.
- Experience in D2C, FMCG, Consumer Goods, Toys, Beauty, or Retail brands is highly preferred.
- Amazon Ads Certification is an added advantage.

Key Performance Indicators (KPIs)
- Increase Marketplace Revenue
- Improve ROAS
- Reduce ACOS & TACOS
- Increase Organic Rankings
- Improve CTR & Conversion Rate
- Scale Sales Profitably
- Maximize ROI on Advertising Spend
- Drive New-to-Brand Customer Acquisition

Why Join Kidology?
- Opportunity to work with one of India's fastest-growing D2C toy brands.
- Ownership of high-budget Amazon advertising campaigns.
- Collaborative and growth-focused work environment.
- Exposure to large-scale marketplace operations and data-driven decision-making.
- Competitive salary with performance-based incentives.

Interested candidates can share their resume at [email protected]

📌 Amazon Ads Specialist (Gurugram)
🏢 Kidology
📍 Gurugram