Job Purpose:

The Assistant Manager (AM) – MIS for Customer Retention & Persistency is responsible for providing analytical support and management information systems to drive customer retention strategies and ensure high persistency rates for products. This role involves preparing and analyzing reports, tracking key performance indicators (KPIs), and providing actionable insights to help improve customer loyalty and reduce churn rates.

Key Responsibilities:

1. MIS Reporting & Analysis:
- Design, develop, and maintain regular MIS reports for tracking customer retention and persistency metrics.
- Analyze trends and patterns in customer behavior, retention rates, policy lapsation, and persistency, and provide actionable insights to the management team.
- Develop reports that track performance against targets (e.g., retention rates, persistency ratios, renewal rates).

- Data Management & Dashboard Creation:

- Manage large sets of customer data to ensure accuracy, completeness, and reliability for reporting purposes.
- Create dashboards and automated reporting systems to track retention and persistency KPIs, ensuring real-time visibility for the team.
- Provide recommendations to improve data quality and enhance reporting capabilities.

- Customer Retention Strategies:

- Assist in the development and execution of customer retention campaigns, focusing on improving persistency and reducing policy cancellations.
- Work closely with the customer retention team to track the effectiveness of campaigns and suggest improvements based on analytical findings.
- Identify potential risks related to customer retention and propose strategies for mitigating churn.

- Insights for Business Decisions:





- Present insights and recommendations to senior management based on data analysis, helping shape customer retention and persistency strategies.
- Support business units in their decision-making processes by providing timely, accurate, and relevant data and insights.
- Provide actionable feedback to the marketing and customer service teams on trends or customer behaviors that may impact retention.

- Forecasting & Trend Analysis:

- Conduct predictive analysis to forecast customer behavior, potential cancellations, and renewals, contributing to proactive retention efforts.
- Track the success of past retention strategies and identify areas for optimization in future campaigns.

- Collaboration with Cross-functional Teams:

- Collaborate with other departments such as Sales, Marketing, Customer Service, and Product Teams to ensure alignment of retention efforts.
- Work with the IT and technical teams to improve reporting systems and streamline data extraction processes.
- Support the customer service team with detailed customer data analysis to assist with addressing customer queries related to retention and persistency.

- Customer Segmentation & Reporting:

- Segment customers based on behaviors, needs, and retention risks to design targeted retention initiatives.
- Provide segmented reports and analysis to better understand customer profiles and identify high-risk customer groups.

- Continuous Improvement & Innovation:

- Continuously assess and suggest improvements to existing processes, tools, and reporting methods.
- Stay updated with the latest trends in MIS, analytics, and customer retention best practices to ensure the team utilizes the most effective tools.

📌 AM - MIS - Customer Retention & Persistency (Hyderabad)
🏢 Skywings Advisors
📍 Hyderabad