Executive Director – India Sales
Location: Ahmedabad
Reporting To: Board of Directors
Experience: 15+ Years
Compensation: ₹50 LPA (70% Fixed | 30% Variable)
Role Overview
We are seeking an accomplished and result-oriented Executive Director – India Sales to lead the company's commercial growth across General Trade, Modern Trade, E-commerce, CSD and other emerging channels. The role will be responsible for driving sustainable revenue growth, expanding market share, strengthening distribution networks, improving sales productivity, and building a high-performing sales organization.
The ideal candidate should possess extensive FMCG/Food industry experience with a proven track record in Go-To-Market (GTM) strategy, Route-to-Market (RTM), distribution management, Modern Trade, E-commerce, sales transformation, and channel development.
Key Responsibilities
Business Leadership
Own and deliver the overall India Sales business across General Trade, Modern Trade, E-commerce, CSD and other strategic channels in terms of revenue, volume, profitability and market share.



Drive sustainable and profitable business growth through effective commercial planning and execution. Develop and execute the company's long-term commercial strategy aligned with business objectives. Go-To-Market & Distribution
Develop and execute best-in-class Go-To-Market (GTM) and Route-to-Market (RTM) strategies across all sales channels. Strengthen and expand distribution networks, ensuring optimum market coverage, outlet reach and distributor profitability. Drive numeric distribution, weighted distribution, outlet productivity and execution excellence. Identify white-space opportunities and lead expansion into new markets, territories and channels. Build robust relationships with distributors, super-stockists, wholesalers, Modern Trade customers and key channel partners. General Trade Excellence
Lead General Trade sales strategy across urban and rural markets. Improve distribution efficiency, beat productiv

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