Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.

ESSENTIAL FUNCTIONS

Strategic Planning & Execution

Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability

Market Development & Intelligence





Identify and quantify market opportunities for current Allison products, providing critical insights for product specifications tailored to Indian requirements
Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives

Cross-Functional Leadership

Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India
Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
Collaborate with internal departments and external partners on strategic projects
Brand Building & Communications
Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
Build and manage a strategic mix

📌 Assistant General Manager (India)
🏢 Allison Transmission
📍 India