Senior Officer-Performance Marketing

Location: Mumbai

Experience: 2–4 years in Performance Marketing

Department: Digital Marketing

Role Overview

We are looking for a performance marketer to support and scale Google & Meta performance marketing for Tata CLiQ. This role is deeply execution-focused and highly operational, requiring strong hands-on campaign management and extensive coordination across multiple internal teams daily.

The ideal candidate is process-driven, detail-oriented, and comfortable managing multiple moving parts across platforms, creatives, partners, and reporting frameworks while driving revenue growth.

Key Responsibilities

Performance Marketing (Core)

Support and execute the Google & Meta performance marketing strategy for Tata CLiQ with a strong focus on day-to-day optimization.
Plan, launch, monitor, and optimize paid social & search campaigns across Google & Meta platforms at scale.
Ensure efficient budget utilization through daily pacing, bid adjustments, and performance monitoring.
Track and improve key performance metrics including ROAS, CVR, CAC,



GMV, and NMV.

Cross-Functional Coordination

Drive creative coordination by sharing briefs, performance feedback, and testing requirements.
Align category priorities, pricing updates, and offer changes into live campaigns in real time.
Coordinate with analytics teams for performance dashboards, deep dives, and post-campaign analyses.

Testing, Optimization & Insights

Run structured A/B tests across creatives, audiences, formats, and landing experiences.
Leverage first-party and third-party data to refine targeting and improve NMV:GMV efficiency.
Identify performance trends, diagnose issues quickly, and implement optimizations at speed.
Prepare regular performance reports with clear insights and action points for stakeholders.

Key Requirements

2–4 years of hands-on experience in performance marketing, preferably within e-commerce, retail, or D2C.
Robust executional experience on Google

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