About This Role

We're looking for an ABM Manager to build and run account-based marketing programs that directly contribute to pipeline and revenue. This role owns strategy and execution across ABM campaigns targeting high-value accounts — working in close alignment with sales to turn marketing effort into qualified engagement and measurable outcomes.

You'll bring structure to how we identify, target, and engage key accounts, and use data to continuously improve program performance.

What You'll Do

ABM Strategy & Planning

Design and execute ABM programs aligned to target account lists and sales priorities
Develop account-level messaging frameworks and campaign strategies across funnel stages
Translate pipeline goals into structured ABM plays across one-to-one, one-to-few, and one-to-many tiers

Campaign Execution

Build and run multi-channel ABM campaigns from planning through performance analysis
Coordinate with content and creative teams to develop personalized assets for target accounts
Manage campaign timelines, budgets, and execution quality across programs





Sales Alignment

Partner with sales to align on target account selection, engagement signals, and handoff criteria
Maintain a feedback loop with sales on account health, campaign response, and pipeline contribution
Support sales with account intelligence and engagement context to improve outreach effectiveness

Analytics & Optimization

Track and report on ABM program performance — account engagement, pipeline influence, and conversion metrics
Use intent data and account signals to prioritize effort and adjust campaign strategy
Build reporting structures that give marketing and sales leadership explicit visibility into ABM contribution

Technology & Operations

Manage and optimize the ABM tool stack — including platforms such as Clay, Apollo, and HubSpot — to support targeting, personalization, and measurement
Apply AI-powered workflows and tooling to improve campaign efficiency, account research, and pers

📌 ABM specialist (Bengaluru)
🏢 Xoxoday
📍 Bengaluru