Marketing & Content Strategist
Company: Dermalist
Location: Mumbai
Experience: 2–5 Years
Employment Type: Full-time
About the Role
Dermalist is looking for a Marketing & Content Strategist who can develop impactful marketing strategies and engaging content to strengthen our brand presence, connect with consumers, and support business growth.
Key Responsibilities
Develop and execute marketing and content strategies aligned with brand and business goals.
Plan and manage monthly content calendars across Instagram, YouTube, website, email, and other digital platforms.
Create engaging content concepts, campaign ideas, brand stories, and communication for skincare and beauty audiences.
Work closely with creative, influencer, performance marketing, and product teams to execute campaigns.
Track skincare, beauty, social media, and consumer trends and turn relevant trends into content opportunities.
Conduct competitor and consumer research to identify recent marketing opportunities.




Develop creative briefs, campaign messaging, and content directions.
Monitor content performance and use insights to improve reach, engagement, and conversions.
Maintain consistency in Dermalist’s brand voice, messaging, and positioning.

Requirements
2–5 years of experience in Content Strategy, Marketing, Brand Marketing, or a similar role; experience in skincare, beauty, D2C, FMCG, or lifestyle is preferred.
Strong understanding of content marketing, social media, and digital consumer behaviour.
Excellent storytelling, copywriting, and communication skills.
Creative thinker with a strategic and data-driven approach.
Strong understanding of Instagram, YouTube, influencer marketing, and digital campaigns.
Ability to manage multiple projects in a fast-paced environment.

To Apply: Send your CV to [email protected]

📌 Marketing and Content Strategist (Mumbai)
🏢 Dermalist Skincare
📍 Mumbai