Type: Hiring | Full time | Digital growth leader

Senior Digital Growth & Performance Marketing Lead

Location: Hyderabad / Amaravati
Experience: 8–12+ years

We’re looking for a hands-on digital growth leader to build and lead performance marketing across a growing portfolio of brands at ad96.

This is not a vendor-management role.

We want someone who can sit with a CMO, build the strategy, open the ad account, challenge the numbers, build the dashboard and explain exactly why the next ₹1 crore should be spent differently from the last ₹1 crore.

What we’re looking for:

8–12+ years in digital, with meaningful experience on the agency/consulting side managing multiple clients, plus at least one meaningful in-house/brand-side stint.

Direct ownership of significant annual media budgets across Search, Social and Programmatic. You should be able to tell us the number — and defend how you allocated it.

Strong e-commerce experience, across both D2C and marketplaces.

Experience across Indian markets and at least one international market — US, UK, EU, GCC or SEA.



Exposure across multiple sectors

Genuinely hands-on. You still log into Meta/Google/ad platforms. You still analyse GA4. You have built or significantly worked on a performance dashboard recently.

Strong structured communication. You can turn complex data into a clear strategy document that a CMO can read end-to-end and act on.

Strongly preferred:
GEO / AEO experience, including experimentation with AI-driven search and discovery.
B2B ABM and intent-based demand generation, particularly for long sales cycles.
SQL, Python or strong spreadsheet/data-modelling skills.
Telugu proficiency or willingness to work closely with Telugu-language creative teams.
Exposure to DOOH, retail media or CTV.
Experience building systems, processes and teams from the ground up.

We are NOT looking for:
Someone whose primary role has been managing vendors who actually do the work.
A pure brand strategist with limited execution ex

📌 Senior Digital Growth (Amaravati)
🏢 Ad96 By Demokrito
📍 Amaravati