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Senior Analyst, Digital Marketing
B3
About the role
We're seeking a Senior Paid Media Analyst to join our team to develop, execute & optimize high-performing digital advertising strategies & campaigns. The ideal candidate will have deep expertise in paid media with a specific focus on bidding strategies, media planning, and buying across all Paid search, Paid social, Display and programmatic advertising platforms.
Responsibilities:
Develop, implement, and optimize paid media campaigns across search, social, display,
video & programmatic platforms
Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI
Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting
Analyze campaign performance data and provide actionable insights to improve results
Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc.
Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives
Forecast, track, and report on key performance metrics against campaign objectives
Stay current with industry trends, platform updates, and best practices in paid media
Collaborate with cross-functional teams to ensure alignment with overall marketing strategy
📌 Senior Analyst, Digital Marketing (Gurugram)
🏢 JLL
📍 Gurugram