Job Title: Brand Manager / Senior Brand Manager – Pan-India Brand Development
Location: Tiruppur, Tamil Nadu
Reporting To: Chief Marketing Officer
Experience: 8–12+ years in brand management
Industry: FMCG / Apparel / Any solid consumer Brand

About the Role
Ramraj Cotton is seeking a strategic and commercially driven Brand / Senior Brand Manager to lead the Pan-India brand development agenda for one or more of its core brands (confidential). The Brand Manager will be accountable for delivering strong brand equity, consumer preference, and business growth across offline and online channels nationwide.

This is a high-impact role with end-to-end responsibility for brand strategy, execution, and performance metrics — requiring deep consumer insight, cross-functional leadership, and strong execution capabilities.

Key Responsibilities

Brand Strategy & Planning
•Lead the development and refinement of the brand vision, positioning, and long-term growth roadmap aligned with business objectives.




•Translate consumer insights and market trends into differentiated brand strategies that drive awareness, preference, and loyalty.
•Define brand architecture, messaging frameworks, and communication models tailored for Pan-India audiences.

Marketing & Campaign Execution
•Conceptualize and execute integrated marketing campaigns (ATL/BTL/digital/retail) that enhance brand visibility and resonate with target consumers.
•Manage brand campaigns end-to-end—from creative brief to delivery and measurement.
•Partner with external agencies and internal teams (creative, media, digital, PR) to ensure consistent brand expression across all touchpoints.

Consumer & Market Insights
•Conduct regular market, competitor, and consumer research to identify growth opportunities and emerging trends.
•Leverage data analytics to monitor brand health metrics — awareness, penetration, consideration, loyalty — and recommend actions to improve performance.
Product & Portfolio Management
•Collaborate with P

📌 Senior Brand Manager (Coimbatore)
🏢 Ramraj Cotton
📍 Coimbatore