Role Overview
The Brand Manager will be responsible for managing a portfolio of brand accounts and serving as the primary point of contact for clients.
The role combines client servicing, influencer marketing strategy, campaign management and business growth. The candidate will work closely with internal teams across planning, creator procurement, campaign execution, content and operations to ensure campaigns are strategically sound and executed successfully.
The ideal candidate should be able to understand a client's business objective, convert it into an effective influencer marketing campaign and take ownership of the campaign through execution and reporting.
Key Responsibilities1. Client Management
Own day-to-day relationships with assigned brand clients.
Act as the primary point of contact for campaign-related communication.
Understand client objectives, expectations and business priorities.
Conduct regular client calls and campaign discussions.
Build solid and long-term relationships with key stakeholders.
Maintain proactive communication throughout the campaign lifecycle.
Understand client feedback and translate it into actionable internal requirements.
Manage client expectations around timelines, deliverables and campaign outcomes.
Handle client escalations and drive timely resolution.
Ensure a high standard of client servicing across all accounts.
2. Brief Understanding
Receive and understand influencer marketing briefs from clients.
Identify campaign objectives, target audience and key messaging.
Understand deliverables, budgets, timelines and expected KPIs.
Ask the right questions to clarify gaps in the brief.
Translate the client brief into clear internal requirements.
Ensure all teams are aligned before campaign execution begins.
3. Influencer Marketing Strategy
Develop influencer marketing strategies aligned with client objectives.
Recommend relevant platforms, influencer categories and content formats.
Define the right influencer mix based on campai