About Apty:
Apty is an AI-enabled Digital Adoption Platform that shows where work breaks inside enterprise applications, helps teams fix issues with less effort, and proves that execution improved.
We are evolving digital adoption — moving from overlays and activity metrics to execution visibility, faster fixes, and measurable ROI.

Role overview:
Weʼre looking for an SEO Manager (4-7 years experience in B2B SaaS) who can drive organic growth in an AI-first search landscape.
This is not a traditional SEO role.

You will own:
Search strategy across Google + AI platforms (GEO / AI search)
Keyword + intent strategy
Content structure and optimization
Organic pipeline contribution

You will work closely with content, but you are the brain behind what gets created, why it ranks, and how it converts.

What youʼll own:
1. AI-first SEO strategy (core focus)
Build and execute an AI-first search strategy (GEO + LLM optimization)
Optimize Apty for:
AI search engines (ChatGPT, Perplexity, Gemini)
Featured snippets / zero-click results
Entity-based search and semantic relevance




Ensure Apty content is discoverable, extractable, and quotable by AI systems

2. Keyword & search intent ownership
Own end-to-end keyword strategy:
High-intent keywords
Problem-led keywords
Map keywords to:
Buyer stages
Core personas
Move beyond volume → focus on pipeline-driving intent

3. Content strategy & structure
Work with content team to:
Define content briefs, outlines, and narrative structure
Ensure every page is:
Search-optimized
AI-readable
Outcome-led (not feature-led)
Enforce:
Transparent information hierarchy
Internal linking strategy
Topic clusters and authority building

4. Technical & on-page SEO
Own on-page optimization:
Metadata, schema, headings, internal links
Partner with engineering for:
Site performance
Indexing, crawlability
Structured data for AI/search engines

5. Performance & growth
Track and improve:
Pipeline contribution from SEO
Run experiments across:
Content formats
AI visibilit

📌 SEO Manager (Hyderabad)
🏢 Apty
📍 Hyderabad