Role Purpose: Area Sales Manager (ASM) in Distribution Sales vertical is responsible for sales of various SBI Card products in an assigned geography under one of the specified channels, through a large team of 50-120 NFTEs spread across geography on the defined POS and other distribution points or based at call centers on a tele sales process. The team comprises Relationship Executives (RE), Tele Sales Agents, Relationship Managers (RMs/TLs), Unit Managers and Back end team. This role of an ASM has the most enriched JD for any front line sales manager profile in the industry, owing to the scale of operations and comprehensiveness, as supported by the role description mentioned below.

Role Accountability
Lead a team of NFTEs on PSA payroll compromising of RMs, TL, RE & operations resources
Effective coordination with WE function for right quality hiring, training of NFTE as per requirement, Placement of people as per skill sets/requirement of the distribution point
Compliant management of PSA sites as per the Internal Audit guidelines of the organization




Manage open market distribution points along with cobrand tie-up's and ensure cost viable delivery
Stay abreast with competition moves and align sourcing strategies, opening of new distribution points in accordance
Ensure spread of field staff across the geography being managed in line with expansion of retail footprint and new customer acquisition
Manage DSA/LG channel partners and scale them for a cost viable, profitable journey of both organization & the vendor
Drive right sourcing mix in both field and tele setup's focusing on recent to business customer acquisition for maximized spends, growth.
Encourage increase of digital enablers example EKYC,VKYC, Perfois platforms for a better customer experience and smooth processing of the application
Diligent controls in application processing at backend shop to ensure high conversion rates for maximized output
Manage application processing TAT across levels of sales funne

📌 Deputy Manager (New Delhi)
🏢 Sbi Card
📍 New Delhi