Aamra is a semi-fine jewelry brand launching in North America — quiet luxury, up-to-date craft, priced $100–450, sitting confidently between disposable fast-fashion jewelry and high-commitment fine jewelry. We are a founding team building from the ground up.
While Aamra is a fresh name in modern fashion, our roots run incredibly deep. Aamra is curated in partnership with Amrapali, a name that has defined fine jewelry craftsmanship for over 40 years.
About the Role
We're looking for a Content Writer who can bring Aamra's jewelry and brand story to life — in words that feel as considered as the pieces themselves. From product descriptions to email campaigns, blog articles, and social captions, you'll shape how a North American audience discovers and falls in love with Aamra. This is a chance to help define the voice of a brand from day one, working closely with a small, founding team where your words will directly shape how customers experience Aamra.
Key Responsibilities
Write clear, on-brand product descriptions that highlight craftsmanship, materials,
and the story behind each piece.
Create copy for email campaigns, landing pages, blog posts, and social media.
Collaborate with the Campaign Manager and Performance Marketing Lead on ad copy and creative concepts.
Define and maintain a consistent brand voice and tone guide across all customer touchpoints.
Research jewelry trends, gemstone facts, and gifting occasions to inform content calendars.
Edit and proofread all outgoing content for grammar, clarity, and brand consistency.
Optimize web and blog copy for SEO best practices.
Partner with design and social teams to ensure copy and visuals work together seamlessly.
Requirements & Qualifications
2+ years of professional copywriting or content writing experience, ideally in e-commerce/D2C.
Excellent written English with a strong sense of tone, rhythm, and brand voice.
A portfolio demonstrating product copy, email, or blog writing.
Working knowledge of SEO writing pr
📌 Content Writer (India)
🏢 Aamra
📍 India