Responsibilities & Key Deliverables
As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations. Key responsibilities include:
Regional Marketing Strategy & PlanningDevelop annual marketing plans, assess market trends, competition and customer insights for assigned regions.
Brand Building & Integrated CommunicationExecute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.
Distributor & Market Activation ManagementPartner with country teams and distributors for effective implementation of marketing initiatives.
Centre of Excellence (COE)



OwnershipLead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs
Marketing Performance & Budget ManagementManage budgets, track ROI, evaluate performance and recommend improvements.Preferred Industries
Marketing & CommAutomotive IndustryEducation Qualification
The candidate must have an MBA/PGDM in Marketing or equivalent, preferrably from a premier B School; (Engineering background will be additional advantage)General Experience
We prefer a candidate with 6–10 years in marketing, brand management, regional or international marketingFollowing capabilities are necessary: Strategic Marketing, Brand Management, Digital Marketing, Consumer Insights, Budget Management, Stakeholder Management, Cross-cultural Understanding, Execution ExcellenceCritic

📌 Manager- Marketing, IO (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai