About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role
We are looking for a detail-oriented and proactive CLM Operations Executive to join the Paytm for
Business Campaign Lifecycle Management (CLM)central team. In this role, you will be responsible for
the end-to-end execution of Off-deck (whatsapp, Push, SMS, Emailer) and On-deck (banners, icons,
etc) campaigns across multiple channels using CleverTap. You will collaborate closely with Category,
Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and
monitored for performance.

Key Responsibilities
Campaign Execution & Management
• Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle,
Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels.




• Set up and manage CleverTap Journeys, including event-based triggers, audience
segmentation, and multi-step flows.
• Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native
Display).
Data Fetching & Validation
• Fetch and validate campaign base sizes using CleverTap's segment builder and cross-
reference against push campaign base size checks.
• Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image
specs before campaign scheduling.
• Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or
delivery rates (expected benchmark: 50–60% delivery/acquiry).
• Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team
Sheet to ensure alignment.
• Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId
and CategoryName key-v

📌 CLM Manager (Noida)
🏢 Paytm Payments Services
📍 Noida