06 Sep
|
Abbott Laboratories
|
Mumbai
06 Sep
Abbott Laboratories
Mumbai
MAIN PURPOSE OF
ROLE
Summarize the
main purpose of the role.
Implement a
marketing and sales strategy for one or more of the organization's
more complex, controversial, or strategically significant
products/services in order to meet established sales or market
share
targets.
MAIN
RESPONSIBILITIES
•Conduct
market research, oversee product development and design, set
prices, launch new products, oversee advertising campaigns, and
monitor sales performance to effectively market assigned
products/services.
•Monitor, analyze, and
evaluate domestic and international market trends, consumer
behavior and competitor activity to identify market opportunities
for the product/service.
•Monitor, analyze, and
evaluate product performance and customer feedback to generate recent
product ideas.
•Identify product/service changes
to meet customer needs.
•Liaise with other areas
of the organization (e.g., production, R&D;) to implement these
changes.
•Prepare sales forecasts and
budgets.
•Monitor sales volume, revenues and
costs against forecasts.
•Adapt plans to improve
the sales performance of the
product/service.
•Liaise with advertising and
promotions specialists to design sales campaigns and sales
collateral for the product/service that are effective and
appropriate for the target
audience.
Education
Level
Associates Degree (± 13
years)
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