06 Sep
|
PwC India
|
Bengaluru
06 Sep
PwC India
Bengaluru
Job Profile: At PwC, our people in corporate affairs and communications are responsible for managing and coordinating the organisation's internal and external communications, public relations, and corporate reputation. They focus on developing and implementing strategies to effectively communicate the organisation's mission, values, and initiatives to various stakeholders including employees, customers, investors, media, and the general public. Those in digital communications and analytics at PwC will be responsible for developing and implementing effective online strategies to reach and engage target audiences. You will govern and manage all digital communication channels, including editorial and content strategy. Working in this area, you will use various tools and methods to gather data and measure the performance of communication campaigns and platform effectiveness while working closely with other teams and stakeholders to establish alignment and consistency of digital communications across the organisation.
Job Description :
Responsibilities:
Campaign Strategy,
Planning & Execution
Own and drive the end-to-end execution of flagship brand campaigns aligned to PwC India's strategic priorities and business objectives.
Develop and execute integrated marketing campaigns and sub-campaigns to support various Lines of Service (LoS), sectors, functions, and firmwide initiatives.
Collaborate with internal stakeholders to define campaign objectives, scope, messaging, target audiences, timelines, and success metrics.
Ensure campaigns are delivered on schedule, and against agreed KPIs, while maintaining consistency with the firm's brand guidelines.
Design and implement multi-channel campaign strategies across digital, social, paid media, content, email, events, print, OOH and other relevant touchpoints.
Monitor campaign performance, analyse insights, and optimise campaign effectiveness to maximise engagement, reach, and business impact.
Manage relationships with externa
📌 IN_Manager_Integrated Campaigns _Markets (Bengaluru)
🏢 PwC India
📍 Bengaluru