The Project Director has end-to-end ownership of the assigned trade fair(s), with accountability for their

strategy, growth, commercial performance, market relevance and successful delivery.

As the business leader for the trade fair, the Project Director translates market opportunities into a clear

business strategy, drives revenue and profitability, strengthens the exhibitor and visitor proposition, and brings

together cross-functional teams and stakeholders towards shared outcomes.

The role requires a robust combination of commercial acumen, market and customer orientation, people

leadership and execution discipline, with the ability to move seamlessly between strategic priorities and

hands-on business delivery.

Roles and Responsibilities (including but not limited to):

Trade Fair Strategy & Growth

Define the strategic direction, annual business plan and growth roadmap for the trade fair
Build a deep understanding of the sector, customer needs, competitive landscape and emerging

market opportunities.





Strengthen the positioning and value proposition of the trade fair for exhibitors, visitors and the wider

industry ecosystem.

Identify opportunities across new customer segments, markets, partnerships, formats and revenue

streams.

P&L; & Commercial Leadership

Own the trade fair P&L;, including revenue, costs, profitability, budgets and forecasts
Drive year-on-year growth through exhibitor acquisition, retention, upselling, pricing and new revenue

opportunities.

Lead sales strategy, pipeline and forecasting, while personally supporting strategic accounts and

critical closures.

Apply strong commercial judgement to pricing, discounting, space utilization and investment decisions. Customer, Market & Stakeholder Development
Build strong relationships with key exhibitors, customers, industry leaders, associations, government bodies and strategic partners
Continuously gather market intelligence and customer insights to strengthen the trade fair proposition

📌 Project Director- NB (Mumbai)
🏢 Messe Muenchen India
📍 Mumbai