Role Summary

We are seeking an experienced and agile marketing professional with experience across traditional, BTL, on-ground, brand activation, and digital marketing, preferably within the Heavy Equipment, Industrial, Infrastructure, Engineering, or Hospitality sectors.

The role will be responsible for strengthening brand visibility, driving customer engagement, generating qualified leads, and supporting business growth through a combination of offline and digital marketing initiatives.

The ideal candidate should have strong exposure to trade exhibitions, industry events, dealer branding, site-level activations, print media, social media, digital campaigns, content, SEO/SEM, and performance marketing.

Key Responsibilities

Develop and execute integrated traditional, BTL, on-ground, and digital marketing strategies aligned with the overall business objectives of the company.
Plan, manage, and oversee marketing activities across all divisions and business verticals of the company,



ensuring each division receives the required marketing support based on its business objectives and target audience.
Understand the individual requirements of different business divisions and develop division-specific marketing plans, campaigns, and promotional strategies.
Ensure consistent brand positioning, communication, and visibility across all business divisions and customer touchpoints.
Plan and manage product demonstrations, dealer activations, site branding, promotional activities, and other on-ground initiatives across relevant divisions.
Drive BTL and digital campaigns to generate qualified leads, improve brand visibility, and strengthen customer engagement for different business verticals.
Manage end-to-end participation in trade exhibitions, expos, conferences, industry events, and corporate activations for various divisions.
Plan and execute print, outdoor, promotional, corporate branding, social media, email marketing, and digital campaigns as per the requirements of e

📌 Assistant Marketing Manager (Mumbai)
🏢 CSML GROUP
📍 Mumbai