Adoption: Measurable, sustained growth in the number of teams, domains, and unique active users onboarded onto EDP products (primary success metric).
Pipeline Velocity: Reduced time from first engagement to onboarded/active usage for current teams and domains.
Awareness & Engagement: Increased reach and engagement across internal marketing channels (town halls, newsletters, demo attendance, community participation).
Expansion: Growth in usage depth/breadth within already-onboarded teams (more use cases, more users per team).
Feedback Loop Impact: Voice-of-customer insights measurably influencing the EDP roadmap and governance/metadata improvements.
Why Join Us
- Be the face and voice of one of Ford's most strategic technology platforms.
- Own the full journey from awareness to adoption for a suite of products used enterprise-wide.
- Blend the craft of marketing, the rigor of product management, and the persuasion of pre-sales in a highly visible, high-impact role.




- Join a collaborative team with executive visibility and the resources to scale platform adoption across a global enterprise.
Responsibilities
Key Responsibilities
- Own the internal go-to-market strategy for the full EDP product suite, including positioning, messaging, and value narratives tailored to distinct personas (data engineers, analysts, plant/business teams, product managers, executives).
- Act as a pre-sales/solutions consultant for high-value teams and domains running discovery conversations, mapping EDP capabilities to business problems, and building tailored pitches, demos, and proposals that convert interest into onboarded users.
- Partner closely with EDP product managers and engineering leads to stay ahead of the roadmap, translating new features and capabilities into compelling, business-relevant stories and enablement content.
- Build and execute a multi-channel internal marketing plan (town halls, newsletters, Slack/Teams communities, demo days, office hours, internal case studies) to driv

📌 Platform Product Manager (Bengaluru)
🏢 Ford Motor
📍 Bengaluru