1. Multi-Channel Strategy & Market Expansion
- Design and execute a unified sales strategy spanning General Trade, Modern Trade, HORECA, E commerce/Q-commerce, and Institutional/B2B channels.
- Decide the right channel mix and sequencing by geography and product line, rather than defaulting to any single channel.
- Identify and prioritise high-potential segments, including:

◦ General Trade (kirana, wholesale, distributor-led retail) ◦ Contemporary Trade (supermarkets, hypermarkets, chain stores) ◦ HORECA — hotels, restaurants, cafés, catering, corporate dining, cloud & institutional kitchens ◦ E-commerce & quick-commerce platforms ◦ Institutional and bulk/B2B supply (corporates, facility management, government/PSU canteens)
- Lead expansion beyond Bengaluru into other major urban and adjacent markets, building a phased city/region rollout plan.

2. Distribution Network Development
- Build, appoint, and manage a robust distributor, super-stockist, and C&F; network across channels and geographies.
- Set distributor onboarding norms, territory mapping, credit terms,



and performance benchmarks.
- Drive primary and secondary sales discipline;
monitor distributor ROI, stock health, and fill rates.
- Build direct-to-retail and direct-to-key-account capabilities where they improve margin or control.

3. Revenue & P&L; Ownership
- Own overall sales revenue and channel-wise P&L; targets.
- Drive growth through new account acquisition, distribution expansion, key account development, and institutional contracts.
- Set and track channel-wise budgets, achieve volume/value targets, and optimise trade spend for profitable growth.

4. Key Account & Institutional Relationships
- Build strategic relationships across:

◦ Modern trade chains and regional retail groups ◦ Hotel groups, restaurant chains, and catering companies ◦ Facility management and corporate food service providers ◦ E-commerce/Q-commerce category and account teams
- Manage senior stakeholder relationships — Category Managers

📌 Head of Sales Strategy (Bengaluru)
🏢 Satchmo Foods Private
📍 Bengaluru