Digital Marketing Manager
Noida · Sector 64 | In office | Full-time
GlobalU Business · Digitalizing Expertise (DE)
Build the Engine. Create the Pipeline. Drive Growth.
We’re looking for a Digital Marketing Manager who can build, execute, test, and
scale. This is a 70% B2B outbound / 30% digital marketing role. Your primary
mission is to build a predictable outbound engine that puts GlobalU in front of
the right decision-makers and turns cold prospects into qualified conversations
and pipeline.
You’ll own the numbers, the messaging, the experiments, and the execution — with
the freedom to decide what works. No waiting for briefs. No vanity metrics. Just
smart execution and measurable growth.
Your 70% — B2B Outbound
You’ll own the outbound engine end to end:
* Define ICPs, target accounts, personas, and prospecting strategy.
* Build highly targeted, quality prospect lists.
* Create and run cold email sequences and LinkedIn outreach.
* Own deliverability, domains, sequencing, and outbound infrastructure.
* Write sharp,
relevant copy that earns replies from senior decision-makers.
* Use Apollo, Clay, Smartlead, Sales Navigator, or similar tools to execute and
scale.
* Continuously test targeting, messaging, subject lines, offers, and CTAs.
* Analyze what converts and double down on what works.
* Turn responses into qualified meetings and sales opportunities in partnership
with sales.
The outcome: More of the right prospects → More quality conversations → More
qualified pipeline
Your 30% — Digital Growth
You’ll also drive targeted digital activity supporting GlobalU’s B2C growth:
* Manage campaigns across LinkedIn, Meta, and Google Ads.
* Support acquisition for MBA, L3, and HND programmes across Dubai and Malta.
* Create and optimize ad, landing-page, and email campaigns.
* Improve qualified traffic, lead quality, and conversion.
* Track CPL, CTR, conversion rate, ROAS, and enrolment performance.
* Build dashboards and reporting that turn marketing data into c
📌 Digital Marketing Manager (Noida)
🏢 GEDU
📍 Noida