Content & Social Media Manager

Location: Gurugram
Employment Type: Full-time, on-site

We are looking for a creative, detail-oriented and highly organised Content & Social Media Manager to shape and manage DRAWN’s digital presence.

This is a full-time, on-site role based in Gurugram. The candidate will develop and execute the brand’s content and social media strategy across Instagram, Facebook, Snapchat and LinkedIn.

The role requires a robust understanding of premium brand communication, visual storytelling and platform-specific content. You should be able to translate DRAWN’s collections, artist collaborations and brand identity into distinctive, relevant and engaging digital content.

Key Responsibilities
- Develop and manage monthly and campaign-specific content calendars.
- Plan and execute social media campaigns across Instagram, Facebook, Snapchat and LinkedIn.
- Develop platform-specific content based on audience behaviour, content formats and business objectives.
- Conceptualise and produce engaging Reels, Stories, carousels, static posts and short-form videos.




- Write clear and compelling captions, campaign copy and brand communication that reflect DRAWN’s tone and positioning.
- Plan content around collection launches, artist collaborations, campaigns and key brand moments.
- Coordinate and assist with campaign shoots, social media shoots and ongoing content creation.
- Capture and edit high-quality product, lifestyle, behind-the-scenes content.
- Schedule and publish content while maintaining consistency across the brand’s visual and written communication.
- Monitor community interactions and respond to comments and messages in the appropriate brand voice.
- Identify and manage relevant influencer, creator and brand partnerships.
- Work closely with the founder, design, marketing and e-commerce teams to align content with broader business goals.
- Track social media performance, prepare regular reports and use insights to improve reach, engagement and

📌 Social Media Manager (Gurugram)
🏢 Drawn
📍 Gurugram