• Plan, create, and schedule engaging content across platforms such as Instagram, Linkedin, Twitter, and others.

• Write compelling captions, ad copies, and call-to-actions that align with brand tone and campaign goals.

• Develop and maintain a content calendar aligned with brand campaigns, product launches, and seasonal trends.

• Monitor platform analytics and prepare performance reports to assess the effectiveness of content and campaigns.

• Engage with the audience by responding to comments, messages, and mentions in a timely and brand-appropriate manner.

• Collaborate with operation teams to produce visually appealing and purposeful content.

• Stay updated with platform algorithms, industry trends,



and emerging tools to refine social media strategy.

• Execute social media campaigns to drive growth and visibility.

• Plan, execute, and optimize paid campaigns on platforms like Meta (Facebook & Instagram), Linkedin, and Google Ads. Track performance and adjust strategies for better ROI.

• Ensure consistency in brand voice, messaging, and visual identity across all social channels.

• Track KPIs such as reach, engagement, CTR, and conversions. Prepare monthly performance
reports with insights and recommendations.

📌 Social Media (India)
🏢 LITWITS
📍 India