Content & Growth Associate — Gen Z / Consumer Social App

? Delhi (In office) | Full-Time

About Tobbo

Tobbo is an early-stage consumer social app building a new way for people to ask, share and discover what others really think.

We’re looking for someone who deeply understands Gen Z, internet culture, content, creators and consumer behaviour — and can turn what people are talking about into ideas, content and growth experiments that people want to watch, share and participate in.

This is not a traditional social media, SEO or performance marketing role.

What You’ll Do

* Research Gen Z conversations, internet culture, trends, memes, creators and emerging social behaviour.
* Turn insights into content ideas, hooks, scripts, Reels/Shorts concepts and campaigns.
* Own Tobbo’s presence across Instagram, YouTube and other relevant social platforms.
* Brainstorm and execute strategies to acquire our first 1,000 → 10,000 users.
* Discover and work with micro-creators, communities and youth/college pages.




* Plan creative launch and growth experiments and learn quickly from what works.
* Track content performance, acquisition and user behaviour, not just followers and likes.
* Bring insights from users, culture and content directly into product and growth discussions.
* Use AI tools for research, ideation and faster execution.

Who We’re Looking For

* You naturally understand Gen Z and internet culture.
* You’re strong at research, ideation, storytelling and creative thinking.
* You understand why something becomes interesting or shareable — not just what’s trending.
* You can think beyond posting content and understand distribution and user acquisition.
* You’re curious, experimental, data-aware and comfortable working in an early-stage startup.
* 1–3 years of relevant experience preferred, but exceptional work matters more than years.

To Apply

Share your resume directly here or email [email protected].

📌 Content & Growth Associate — Gen Z / Consumer Social App (New Delhi)
🏢 tobbo
📍 New Delhi