Growth Lead – D2C | BackGood

Location: Mumbai

Work Mode: Work From Office

Employment Type: Full time

Experience: 4–6 years

About BackGood

BackGood is a spine-health and ergonomics brand built by QI Spine Clinic, one of India's leading spine-care networks.

We create clinically informed products that help people manage everyday problems associated with poor posture, prolonged sitting and back discomfort — including lumbar support cushions, coccyx cushions, laptop stands, travel neck pillows and nutraceuticals.

Our products are backed by clinical expertise and designed around protocols developed through years of treating spine-care patients.

We have strong product credibility and a significant opportunity ahead.

Now, we are looking for a Growth Lead to build the growth engine that the brand deserves.

About the Role

The Growth Lead will own BackGood's D2C growth end to end.

This is a hands-on role spanning e-commerce, conversion rate optimisation, performance marketing, CRM/lifecycle, SEO, AI-search visibility, analytics and customer retention.





You will own the growth number — from bringing the right traffic to the website, converting that traffic into customers, increasing AOV and building repeat revenue.

You will work directly with the COO and Business Head and will have significant autonomy to decide what to test, what to scale and what to stop.

This is not a strategy-only role.

You will be expected to execute.

Key Responsibilities

1. E-commerce & Conversion

Own BackGood's website as a growth product.
- Own the Shopify store, theme, apps, integrations and website performance
- Improve conversion rate across the customer journey
- Optimise product detail pages, landing pages, cart and checkout
- Develop and test offers, bundles, cross-sells and upsells
- Build a pricing and promotion strategy that reduces dependence on blanket discounts
- Conduct regular A/B tests and maintain a structured experimentation roadmap
- Analyse funnel performance and id

📌 C & Growth Head (Gpo)
🏢 QI Spine
📍 Gpo