1. Multi-Channel Strategy & Market Expansion
Design and execute a unified sales strategy spanning General Trade, Contemporary Trade, HORECA, E commerce/Q-commerce, and Institutional/B2 B channels. Decide the right channel mix and sequencing by geography and product line, rather than defaulting to any single channel. Identify and prioritise high-potential segments, including: General Trade (kirana, wholesale, distributor-led retail) Modern Trade (supermarkets, hypermarkets, chain stores) HORECA — hotels, restaurants, cafés, catering, corporate dining, cloud & institutional kitchens E-commerce & quick-commerce platforms Institutional and bulk/B2 B supply (corporates, facility management, government/PSU canteens) • Lead expansion beyond Bengaluru into other major urban and adjacent markets, building a phased city/region rollout plan.
2. Distribution Network Development
• Build, appoint, and manage a robust distributor, super-stockist, and C& F network across channels and geographies.
Set distributor onboarding norms, territory mapping, credit terms, and performance benchmarks.



Drive primary and secondary sales discipline; monitor distributor ROI, stock health, and fill rates. • Build direct-to-retail and direct-to-key-account capabilities where they improve margin or control.
3. Revenue & P& L Ownership
Own overall sales revenue and channel-wise P& L targets. Drive growth through new account acquisition, distribution expansion, key account development, and institutional contracts. Set and track channel-wise budgets, achieve volume/value targets, and optimise trade spend for profitable growth. 4. Key Account & Institutional Relationships
• Build strategic relationships across:
Modern trade chains and regional retail groups Hotel groups, restaurant chains, and catering companies Facility management and corporate food service providers E-commerce/Q-commerce category and account teams • Manage senior stakeholder relationships — Category Managers, Executive Chefs, F& B Directors,

📌 Sales head (Bengaluru)
🏢 Satchmo Foods Private
📍 Bengaluru