Rooted in the belief that everyone deserves a fulfilling and meaningful life, we create a space for growth, empowerment, and personal transformation. By joining our team, you will become part of a journey that helps people discover their fullest potential.

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Working Days: Monday to Friday

Experience: 5 - 7 years

Budget: 9 to 12 LPA, depending on experience, portfolio and fit

About the Role: We are looking for a Senior Copywriter - Performance & Brand to lead copy across SoulSensei’s marketing and customer communication. You will own copy across paid campaigns, email, WhatsApp, landing pages, social media and workshop launches. Along with creating original content, you will review work produced by agencies and creative partners, ensuring that all communication is consistent with SoulSensei’s voice and supports business objectives.

This role requires someone who can combine emotion-led brand storytelling with conversion-focused writing and independently manage the copy function from briefing to final delivery.

Lead copy development across performance marketing, brand campaigns,



email, CRM, WhatsApp, landing pages and social media.

Write concepts, hooks, video scripts, headlines, primary text and calls to action for Meta and Google campaigns.

Create distinct copy variations for different audiences, creative formats and stages of the customer journey.

Write and adapt communication across English, Hindi and Hinglish while maintaining cultural relevance and authenticity.

Use campaign data and audience insights to improve copy and identify stronger creative angles.

Review work created by agencies, freelancers and creative partners, providing transparent feedback and final approvals.

Collaborate with marketing, business, design and video teams to take campaigns from brief to execution.

Manage multiple copy requirements while maintaining quality and meeting timelines.

Stay updated on performance marketing, D2C, wellness and digital content trends.

5 - 7 years of co

📌 Creative Copywriter (Mumbai)
🏢 SoulSensei
📍 Mumbai