Job Summary
We are looking for a results-driven Digital Marketing Specialist to plan, execute and optimise digital marketing activities across search, social media, video, email and paid advertising channels. The role will combine digital strategy, campaign management, analytics, content promotion, automation and AI-enabled marketing to support brand growth, lead generation and conversion.
Key Responsibilities
Develop and implement digital marketing strategies aligned with business, brand and growth objectives.
Manage search marketing activities including SEO, GEO, SEM, Local SEO and Video SEO.
Plan and optimise Google Search and paid search campaigns to improve visibility, traffic and conversions.
Manage Instagram and Facebook marketing campaigns, including paid advertising, audience targeting and campaign optimisation.
Plan and execute YouTube promotion and video marketing strategies to increase reach, engagement and audience growth.
Develop email marketing campaigns, customer journeys and automated email workflows.
Support public relations activities,



promotional events and digital campaigns that strengthen brand awareness and reputation.
Develop channel-specific marketing plans based on audience behaviour, campaign objectives and platform performance.
Use AI tools to support marketing research, campaign ideation, content development and prompt strategy.
Develop AI-assisted campaign management processes to improve efficiency, targeting and campaign optimisation.
Use automation and AI-supported bidding tools to improve advertising performance and reduce unnecessary ad spend.
Develop marketing concepts, campaign ideas and creative strategies across digital channels.
Support brand personality development and ensure marketing communications remain consistent with the organisation's positioning and tone of voice.
Apply conversion rate optimisation principles to websites, landing pages and digital campaigns to improve lead generation and customer actions.
Monitor websi

📌 Digital Marketing Specialist (Panipat)
🏢 Unicoach
📍 Panipat