Role Summary:
Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai.

Key Responsibilities:

Campaign Execution & Optimization
Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads)
Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management
Ensure daily lead flow meets targets per location
Improve lead quality (not just quantity)
Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling
Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)
Customize messaging based on audience and budget A/B Testing & Experimentation
Test creatives, copy, audiences, and landing pages
Scale winning campaigns quickly Budget Management
Allocate and optimize budgets across platforms




Ensure minimal wastage and maximum ROI Coordination
Work closely with: ○ Pre-sales team → Lead quality feedback ○ Sales team → Conversion insights ○ Creative team → Ad creatives & videos KPIs (Very Key for Hiring Clarity)
Cost Per Lead (CPL)
Monthly Qualified Leads
Conversion Rate (Lead → Site Visit / Sale)
ROI / ROAS
Lead Quality Score (from sales team) Required Skills
3–4 years in performance marketing (real estate / interiors preferred)
Strong hands-on experience in: ○ Meta Ads Manager ○ Google Ads
Understanding of: ○ Funnels, attribution, pixel tracking ○ CRM integration (Zoho, HubSpot, etc.)
Data-driven thinking (not guesswork marketing)

Ideal Candidate Profile:

Someone who has handled ₹10L+ monthly ad budgets
Knows how to scale campaigns, not just run them
Comfortable handling multi-city lead generation

📌 Performance Marketing (Chennai)
🏢 Tint tone and shade
📍 Chennai