About the Role
We are looking for a creative and strategic Content Strategist who can develop engaging content ideas for brands across social media and digital platforms. The ideal candidate should have hands-on experience in content strategy, social media content planning, and ad ideation, with a strong understanding of what makes content engaging, relevant, and conversion-focused.
Key Responsibilities
Develop monthly and weekly content strategies and content calendars for different brands.
Generate creative ideas for Instagram Reels, static posts, carousels, stories, and other social media content.
Ideate Meta/Facebook & Instagram ad concepts, including hooks, angles, concepts, and creative directions.
Develop ad scripts and content briefs for video and static advertisements.
Research competitors, audience behaviour, trends, and industry insights to generate fresh content ideas.
Create strong hooks, CTAs, storytelling concepts, and content angles for organic and paid content.
Work closely with graphic designers, video editors, performance marketers,



and account managers to execute content ideas.
Understand campaign objectives and convert them into relevant creative concepts for awareness, engagement, leads, and sales.
Analyse content and ad performance and use insights to improve future content ideas.
Stay updated with social media trends, viral formats, memes, creator trends, and advertising trends.
Develop creative concepts specifically for D2C and e-commerce brands.
Participate in brainstorming sessions and contribute new ideas for campaigns and brand communication.
Required Skills
1–3 years of experience in Content Strategy, Content Creation, Social Media, or Digital Marketing.
Strong experience in content and ad ideation.
Good understanding of Meta Ads creative concepts and ad funnels.
Excellent writing and communication skills.
Ability to write engaging hooks, captions, scripts, and CTAs.
Robust understanding of Instagram and other major social media platfor

📌 Content Strategist (Jaipur)
🏢 Oxbow Creatives
📍 Jaipur