Location: Sakinaka, Mumbai (On-site)
Experience: 3–5 Years

About Flo Mattress

Flo Mattress is one of India's fastest-growing D2C sleep and comfort brands. We are focused on thoughtful design, quality products, and building meaningful customer experiences through explicit and impactful communication.

We are looking for a Lead Content Specialist who can take complete ownership of the brand's content function. This role is ideal for someone who enjoys combining content strategy with hands-on execution and can manage multiple content initiatives while coordinating with external partners.

Key Responsibilities

Content Development
Write and edit blogs, articles, buying guides, and other long-form content.
Own website content, including landing pages, category pages, and product pages.
Create marketplace content for Amazon and Flipkart.
Develop product messaging, feature narratives, and customer-focused copy.
Ensure all content maintains high standards of quality, accuracy, and brand consistency.

Community & Thought Leadership





Create informative and authoritative content for platforms such as Quora and Reddit.
Research relevant industry topics and customer pain points.
Repurpose community insights into content opportunities across channels.

Agency Management
Serve as the primary point of contact for:

SEO agencies
AEO/GEO agencies
PR agencies
Awards and recognition partners

Content Strategy
Build and manage monthly content calendars.
Conduct keyword and topic research.
Optimize existing content to improve organic performance.
Maintain a consistent brand voice across all customer touchpoints.

Requirements
3–5 years of experience in content writing, preferably in D2C, E-commerce, FMCG, Wellness, Lifestyle, Beauty, or Consumer brands.
Excellent written English, grammar, and storytelling skills.
Ability to create both long-form and short-form content.
Strong understanding of SEO fundamentals and content optimization.
Experience working with multiple stakeholders and exte

📌 Seo and Content Lead (Mumbai)
🏢 Flo Mattress
📍 Mumbai