Job DescriptionJob Description – Strategic Media Planning Lead
nDepartment: Growth Marketing
nReports To: AD / BD – Growth Marketing
nExperience: 8–10 Years
nEmployment Type: Full time
nRole Summary
nWe are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies.
nThis role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives.
nThe individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes.
nKey Responsibilities
n1. Strategic Problem Solving & Campaign Architecture
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- Collaborate with clients and internal stakeholders to understand business challenges, growth opportunities, and brand positioning gaps.n
- Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes.n
- Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages.n
- Develop integrated campaign architectures tailored to specific business goals and market conditions.n

n2. Media Planning Across Channels
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- Create 360-degree media plans leveraging the most effective mix of channels including:n
- Digital: Search, Social, Display, Video, Programmatic, Performance Median
- Traditional: TV, Print, Radio, OOHn
- Emerging Media: OTT, Influencer Marketing, Audio, Creator Ecosystemsn
- Understand the strategic role of each channel within the customer journey and optimize media allocation accordingly.n

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